Swimsuit trends 2026 – this year's hottest styles
Swimsuit trends 2026 – this year's hottest styles
Swimsuit trends 2026 are all about earthy tones like Chestnut and Dusty Green, deep blue shades, shaping and comfort in one, and the swimsuit as a versatile piece that works both by the pool and as an everyday top. Here is everything you need to know about this year's most important trends.
Which swimsuit trends dominate in 2026?
2026 is a year in which swimsuit fashion is moving in a clear direction: away from bold colors and neon prints, and toward robust, timeless choices that combine style with function. The major trends this year are earthy tones and natural shades, deep navy hues, comfort shaping as a deliberate style choice — and the versatile swimsuit that can easily be worn as a bodysuit or top away from the beach.
The beauty of this year's trends is that they speak directly to what MAYAS is already built on: premium quality, timeless designs, and colors that last season after season. Below we walk through the five most important trends — and show you exactly which MAYAS styles and colors hit the mark.
Trend 1: Earthy tones and natural shades
The strongest color trend of 2026 is earthy tones. Brown, terracotta, beige, and olive green shades dominate both the fashion and swimwear worlds. These are colors that work naturally with every skin tone and create a warm, sophisticated look — a far cry from the sharp neon shades of previous seasons.
In the MAYAS universe, it is Chestnut (a warm, chocolatey brown) and Dusty Green (a muted, nature-inspired green) that represent this trend. Both colors are timeless in a way that gives you more than one season's worth of enjoyment from your investment.
MAYAS in earthy tones — our recommendations
Harmony in Chestnut is the perfect entry point into the earthy tone trend. The warm brown shade is incredibly flattering against every skin tone and creates a natural, grounded look. Harmony is a style loved for its versatility and comfortable cut.
Grace in Chestnut brings earthy tones into a more refined, feminine design. The combination of Grace's delicate details and the warm Chestnut shade is one of the season's strongest style choices.
Aurora in Dusty Green and Infinity in Dusty Green are two obvious options for those who want to ride the olive green wave. Dusty Green is a shade that looks beautiful in natural surroundings and by the pool — and it photographs exceptionally well.
Trend 2: Deep blue tones — from ocean blue to midnight blue
Blue has never gone out of style by the water, but in 2026 it is the deep, saturated blue shades that are on trend. This is not about light sky blue, but about King Blue (a deep, rich royal blue) and Silky Blue (a softer, more serene blue) — both shades that have a natural connection to the sea and water and create an elegant, modern look.
A deep blue swimsuit is one of the safest choices you can make: it flatters every skin tone, it is classic without being boring, and it is the compliment you don't even need to ask for.
Blue swimsuit trends in the MAYAS collection
Harmony in King Blue is one of the season's most sought-after combinations. Harmony's clean lines and structured cut seem made for a saturated, deep blue — it is a look that says "I know what I'm doing."
Celestia in King Blue is for those who want classic elegance to meet bold color. Celestia is one of MAYAS' most timeless styles, and in King Blue it makes a clear fashion statement.
Eternal in Silky Blue is the softer alternative — a swimsuit that manages to look both calm and beautiful at the same time. Silky Blue is perfect for those who prefer a more understated, feminine take on the blue trend.
Vitality in Silky Blue pairs the deep blue with Vitality's sport-oriented cut — ideal for active swimmers who refuse to compromise on style.
Trend 3: Shaping and comfort is the new luxury trend
One of the most interesting things about the 2026 season is that shaping and comfort have stopped being a niche — they are now a deliberate, mainstream style choice. Women have stopped choosing between looking good and feeling good. The shaping swimsuit that is also comfortable to swim and move in is this year's most important functional trend.
That is exactly what MAYAS is built on. The 4-layer shapewear panel made from Italian materials gives you a smooth, sculpting effect from the chest to the hips — but it is stretchy and resilient, so you can swim, run on the beach, and enjoy summer completely effortlessly.
On top of that, MAYAS offers interchangeable pads in three levels: standard pads (included), Light Push-Up pads, and Super Push-Up pads — all at 49 kr per pair. It is a system that does not exist anywhere else on the Danish market: the same swimsuit can be tailored to exactly the lift and shape you want, day by day.
MAYAS' materials are OEKO-TEX 100 certified, so you can swim with peace of mind knowing that what is close to your skin has actually been tested and is safe.
Want to know which shaping style suits your body type best? Use MAYAS' Fit Finder guide — it asks three simple questions and gives you a personalized recommendation.
Trend 4: The swimsuit as a bodysuit and everyday top
One of the strongest style trends of 2026 is the versatile use of the swimsuit: as a set with white linen trousers for brunch, as a bodysuit under an open shirt, or as a minimalist party top with wide-leg trousers. The swimsuit is no longer just a "by the water" piece — it has moved into everyday life as an elegant, functional wardrobe staple.
This trend places demands on the design. A swimsuit that is meant to work as an everyday top needs clean lines, a flattering fit, and a quality that looks great outside of a beach context. MAYAS' styles are designed with exactly this in mind.
Best MAYAS styles for versatile wear
Valencia in Black and Valencia in Chestnut are two of the most versatile choices in the collection. Valencia's high waist and structured cut create a polished, put-together look — it is a swimsuit that looks like it belongs in a fashion editorial, not just by the pool.
Grace in Black is a classic black choice with feminine details that slides effortlessly into an everyday outfit. Black is this year's other major color anchor — timeless and endlessly versatile.
Want to take versatility even further? See MAYAS' shaping bodysuits — they are designed specifically to work as underwear, a top, and an everyday piece all in one.
Trend 5: Sustainability and conscious purchasing
2026 is also the year in which "conscious consumption" has gone from a buzzword to a genuine priority for many women. It is not about perfectionism, but about buying better and fewer things — products that last, are made under responsible conditions, and that you will still love in five years.
MAYAS' approach to this is concrete: OEKO-TEX 100 certified materials from Italian suppliers ensure there are no harmful chemicals in the fabric that sits close to your skin. And the interchangeable pad system means you do not need to buy a new swimsuit just to get a new look or a new level of lift — you can upgrade with a pair of pads for 49 kr instead.
It is smart economics and smart consumption all at once.
Overview: Swimsuit trends 2026 and MAYAS' answer
Here are this year's five trends gathered in a clear overview — with MAYAS' most relevant styles and colors for each trend:
| Trend 2026 | What it's about | MAYAS styles that fit | Recommended colors |
|---|---|---|---|
| Earthy tones | Brown, terracotta, dusty green — natural, warm shades | Harmony, Grace, Aurora, Infinity, Celestia | Chestnut, Dusty Green |
| Deep blues | Saturated, rich blue — ocean blue to midnight blue | Harmony, Celestia, Eternal, Vitality | King Blue, Silky Blue |
| Shaping and comfort | Functional sculpting as a deliberate style choice | All MAYAS styles (Aurora, Valencia, Harmony…) | All available colors |
| Versatile wear | Swimsuit as a bodysuit/top in everyday life | Valencia, Grace, Sculpting Bodysuit | Black, Chestnut |
| Conscious consumption | Fewer, better purchases — durability and certification | All MAYAS styles (OEKO-TEX, Italian materials) | All available colors |
Browse the full collection and find exactly the style and color that suits you: Shop all MAYAS swimsuits.
Which color is right for you in 2026?
This year's color palette is rich and varied, and it can feel overwhelming to choose. Here is a quick guide based on skin tone and personal style:
Warm skin tone (golden, olive, dark)
You were made for earthy tones. Chestnut enhances the warm undertones in your skin in a way that is almost magical. Dusty Green is a more unexpected choice that creates a beautiful contrast against warm skin. Don't avoid King Blue either — the dark, saturated blue actually looks fantastic against warm skin tones.
Cool skin tone (fair, pink undertones)
Deep blue tones are your strongest card to play. King Blue and Silky Blue are both made to highlight the natural brightness of cool skin tones. Cool skin is also flattered by black — Grace or Harmony in Black is a classic, foolproof choice.
Neutral skin tone (neither warm nor cool)
You are lucky — you can wear almost anything. Use this season's trends as inspiration: are you drawn to the organic and natural? Go for Dusty Green or Chestnut. Are you drawn to the polished and classic? Choose King Blue or Black. Are you feeling bold? Try Silky Blue.
Still unsure? Use MAYAS' Fit Finder guide to find the style and color made for your body and personal taste.
Frequently asked questions about swimsuit trends 2026
Find your 2026 swimsuit at MAYAS
Earthy tones, deep blues, shaping, and versatile design — MAYAS' collection is built to live up to this year's trends. Explore the full range and find the style and color made for you.